Wyeth Nutrition Hong Kong Management Blog

Management Blog

Wyeth Nutrition Hong Kong Strives to Optimize Online Experience for Consumers

Wyeth Nutrition Hong Kong constantly strives to improve consumers’ experience and lead the market to a new trend. One of the outcomes is our newly revamped ILLUMA® 4 website, which has been launched with a brand new look in recent, it becomes a one-stop portal that includes product information and real-time customer service.

Thanks to big data, the newly revamped ILLUMA® 4 website is now able to provide more personalized online experience to consumers, according to the viewing and shopping habits of 0online consumers. It not only helps enhance consumers’ online experience, but also helps design privileges that better meet consumers’ needs. We have also integrated an “AI Chatbot” into the revamped website to provide real-time and trusted feedback to consumers around-the-clock.

Moreover, the online store in the revamped website has an expanded product selection now, making it easier for interested consumers to purchase what they need in just a few clicks away. The revamped website also provides curated content on parenting, including experience sharing from ILLUMA users who share similar beliefs in nurturing children’s talents.

Staying at the forefront of technology adoption, our team will continue to further enhance our consumers’ experience in both online and offline environment. Check out our new ILLUMA® 4 website here (https://www.illuma.com.hk/) to experience a different browsing journey!


About the blog
Welcome to the Wyeth Nutrition Hong Kong Management Blog!
Come here and find the recent updates of our company as well as the latest information about our products and the nutrition industry. We are eager to share with you our news and looking forward to your feedback.
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