Wyeth Nutrition Hong Kong Management Blog

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Engaging different stakeholders with the launch of new upgraded ILLUMA® “Human Affinity” formula
01/31/2018
 

Wyeth Nutrition Hong Kong has launched a new upgraded ILLUMA® “Human Affinity” formula in Hong Kong! The new upgraded formula features the combination of sn-2* and a new ingredient Human Milk Oligosaccharide (HMO)*, the only product available with these two nutrients which can be found in lactating secretion#. Our team hosted a series of events to enhance different stakeholders’ understanding of the upgraded formula, including a scientific sharing on HMO by a notable local pediatrician, Dr. Tsui Kit, for representatives and key opinion moms (KOM) from different popular e-platforms, a launch celebration ceremony with presence of popular celebrity moms and retailers, as well as a charitable donation initiative of HKD100,000 for Make-A-Wish!

We are confident that the new upgraded formula, with strengthened affinity, can bring more benefits to babies and kids who need to use milk formula products.

* 2"-Fucosyllactose (a type of HMO, not from human milk): 0.025g/100mL, sn-2 Palmitate: 0.34g/100mL

# Simultaneously fortified with important nutrients of lactating secretion including 2"-Fucosyllactose (a type of HMO) and sn-2 Palmitate, comparing with product nutrition labels of major brands in Hong Kong (As of 2017, Oct 27)

WYE-EM-027-JAN-18



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